Logo & Ads    
B2B is an online hub connecting retailers and manufacturers, bypassing the distributor, who normally takes a cut of their sale. This makes the retailer and the manufacturer happy, which is why this "happy" logo made perfect sense, while also showing the direct connection from business to business. The print materials use lighthearted copy and a friendly pallette to let the web-weary family business owner know that this site makes things easier, not more complicated. The cursor hovering over inventory gives a quick read to the role of B2B's site.     Role: Art Direction & Design


 

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