| After an intake meeting with Robin's, one word stuck out about their food—handcrafted. Using this as a springboard for a brand redesign, I set about creating materials that felt layered, collaged, and tactile. For the logo refresh I took the "vegetable pot" image from their previous logo, paired it with a calligraphic wordmark, carved it out of a linoleum block, and inked it to create an authentic handcrafted stamp. |
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My Role: Art Direction & Design
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