| The Villages is a retirement home that loves their residents, and their residents love them back—Heck, I wanted to live there after a tour—but their biggest challenge was actually getting people to overcome their fears and experience living there. I created a brand direction that addressed the concerns head-on by using either "Why I love the Villages" or "My biggest fear was" to prompt real testimonials from residents. |
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My Role: Art Direction & Design
Creative Direction: Alec Ramsay
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